ad creatives
Last updated: 21/03/2024

Today, we’re diving deep into one of the most crucial aspects of any successful ad campaign: Ad Creatives!!

Creative is the first thing that hook your customer while scrolling..

That is to say, capturing their attentions is the first step into converting them as your loyal customer.

From catchy ad copy to captivating visuals, crafting compelling creatives can make all the difference in engaging your target audience and driving conversions.

So, grab your favorite beverage and let’s get started!

Know Your Target Audience Inside and Out

Before you start brainstorming creative ideas, it’s essential to have a clear understanding of your Target Audience.

Who are they?
What are their interests, pain points, and desires?

By knowing your audience inside and out, you can tailor your creatives to resonate with them on a deeper level.

Most importantly, you should be able to enter into their head and start a conversation with your ad creatives followed by your adcopy.

Designing Eye-Catching Graphics

Eye-catching visuals are key to grabbing your audience’s attention as they scroll through their Facebook feed.

I prefer to use Canva to create my image creatives. Certainly, it is easy and cost effective way to do creatives.

In addition, with Canva Pro, you can choose from a variety of pre-made templates instead of starting from a blank screen.

However, I can not give you a whole master class about designing here. But I can provide a few designing basics to create scintillating creatives;

  1. Adapt minimalism in your designs.

  2. Use high quality images in your creatives- no blurriness.

  3. While adding text in the image follow the image angle.

  4. Use brand colors and fonts to stay consistent with your brand. If you don’t have brand colors & fonts, define them.

  5. Understand Color & Font psychology and use them in your designs.

  6. Do not choose random colors for your designs. Refer to to choose complimentary colors.

  7. You cannot please everyone with a single design since people have varying tastes and preferences.

  8. Give high priority to the Readability of the texts. Even if it looks good but hard to read, people will skip it.

  9. Include lots of breathing space in your designs for elegancy, do not stuff the whole image with text.

  10. Do not use dark colored texts on dark colors, similarly, don’t use bright texts on bright backgrounds.
ad creatives
ad creatives

Moreover, Incorporate complimentary colors, striking graphics, and clear branding elements to make your ads stand out.

Remember, you only have a split second to make an impression, so make it count!

Putting a Face to Your Brand

Branding is all about creating a powerful and memorable impression that resonates with your audience.

Personal images or videos are invaluable tools for achieving this goal, allowing you to showcase the human side of your brand.

By featuring yourself or members of your team in your Facebook ads, you create a personal connection with your audience.

Transitioning from traditional marketing tactics to hero branding enables you to stand out in a crowded marketplace.

Moreover, personal images or videos add authenticity and relatability to your brand, building trust and loyalty among your audience.

Additionally, hero branding allows you to convey your brand’s values, personality, and unique selling proposition effectively.

Furthermore, by putting a face to your brand, you create a lasting impression that sets you apart from the competition.

Incorporating personal stories or anecdotes into your ads further strengthens the emotional connection with your audience.

Ultimately, hero branding with personal images or videos humanizes your brand, fosters deeper connections, and drives engagement and loyalty!

Ps: If you are not comfortable appearing as the ‘Hero Character’ for your brand, opt for someone else, similar to how brands use celebrities.

Engaging Audiences with Dynamic Visuals

Video content is king in the world of Facebook advertising, offering a dynamic and engaging way to connect with your audience.

By incorporating ad videos into your campaigns, you can capture attention and convey your message effectively.

Transitioning from static images to videos allows you to tell a story, evoke emotion, and showcase your product or service in action.

Moreover, ad videos have the advantage of autoplay, instantly grabbing the viewer’s attention as they scroll through their feed.

Additionally, videos allow for creative storytelling and the opportunity to highlight key features or benefits.

Furthermore, Facebook’s video ad formats offer versatility, allowing you to experiment with different lengths, styles, and formats to find what resonates best with your audience. 

To ensure your ad videos are shown in all placements, keep them under 90 seconds and in a 1:1 ratio. If possible create videos in 9:16, 1:1, and 16:9 to fit all placements perfectly.

Incorporating captions and subtitles can also make your videos more accessible and engaging for viewers who watch with the sound off.

Ultimately, ad videos have the power to captivate and convert your audience, driving higher engagement and better results for your Facebook ad campaigns.

Facebook ad creative samples
The Future of AI-Driven ad creatives

AI will likely continue to revolutionize the creative process by offering innovative solutions for ad creative creation, and personalization.

AI-driven tools will empower creators to generate high-quality visuals and multimedia content efficiently, reducing manual labor and time investment.

Canva, and Adobe all offer text-to-image tools to produce excellent creatives. Similarly, tools like Synthesia can create studio quality videos with AI avatars.

Overall, the future of creatives with AI is one of innovation, efficiency, and personalization!

How to understand whether your ads are performing well?

Assessing the effectiveness of your ad creatives hinges on key metrics, notably the Click-Through Rate (CTR).

Once your ad garners over 1000 impressions, scrutinize its CTR.

Ideally, aim for a rate exceeding 1%; personally, I strive for a CTR of 3% or higher. It’s crucial to remember that inaccurate audience targeting can skew CTR metrics.

Thus, meticulous Target Audience Research is imperative for crafting a perfect Saved Audience.


In conclusion, mastering ad creatives is essential for any successful Facebook ad campaign.

From understanding your target audience to designing eye-catching graphics and incorporating personal branding, every aspect plays a crucial role.

Additionally, utilizing ad videos can further enhance engagement and drive better results.

Finally, monitoring key metrics like Click-Through Rate (CTR) helps gauge performance and refine strategies for optimal outcomes.

Keep experimenting, refining, and staying attuned to your audience’s needs to continuously improve your ad creatives and achieve your marketing goals.

What is your next strategy for ad creatives? Do you like to go outside the box?

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