Marketing When Thinking Comes First
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Vishnu Harshan
- Marketing in Practice
- 7 min read
Last updated: 21/08/2026 Bottom line: eight businesses copied a marketing tactic from someone it had worked for. Every one ran it competently. Every one failed, because what made the tactic work was never the tactic. It was an audience already built,
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- AI Visibility Logs
- 18 min read
Last updated: 20/08/2026 Log 001 asked four AI engines what Reforge is, using the company name. This asks the same question using only the URL, and compares the answers. Bottom line: giving an AI engine your URL instead of your company
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- AI Visibility Logs
- 16 min read
Last updated: 12/08/2026 Tested on Reforge, which describes itself as a professional education platform teaching product and growth to experienced tech operators, across Claude, ChatGPT, Gemini, and Perplexity. Bottom line: an AI engine reads a handful of your pages, and those
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- Alignment and Articulation
- 7 min read
Last updated: 23/07/2026 Good thinking reduces risk. It doesn’t eliminate it. That’s an uncomfortable thing to admit, especially after spending an entire article showing how mastery produced Apple’s App Store, Dropbox’s referral programme, Facebook’s mobile pivot, Instagram’s Stories, and Netflix’s password
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- Alignment and Articulation
- 7 min read
Last updated: 16/07/2026 Most of what gets shared as marketing advice is a tactic. A format, a hook, a funnel structure, a posting schedule. Something that can be copied in an afternoon. The moves that actually change a business rarely look
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- Alignment and Articulation
- 9 min read
Last updated: 09/07/2026 You have done it. So have I… You see a result that looks like the one you want. Someone who got there. A number, a timeline, a transformation. And before you have asked a single question about how
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- Alignment and Articulation
- 5 min read
Last updated: 02/07/2026 “Most marketing diagnoses are done by the person who created the problem.” That’s not an accusation… It’s a structural disadvantage. When you examine your own marketing, you bring every assumption you have ever made about your business into
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- Alignment and Articulation
- 8 min read
Last updated: 19/08/2026 Tactic Culture is eating your marketing. Not loudly. Not in a single dramatic moment. It eats slowly, one borrowed idea at a time, until a founder who started with a real, specific business ends up running a version
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- Alignment and Articulation
- 6 min read
Last updated: 18/06/2026 There’s a particular kind of frustration that’s hard to explain to anyone who hasn’t felt it. You understand your business. You know exactly what you do, why it matters, and who it’s for. Ask you anything about it