The Retreat Reverse Engineer

Enter your numbers below! This won't tell you whether to run the retreat, it will tell you whether the numbers support the plan you are working from.

Is this a for-profit retreat?

Currency

Price per spot

Spots to fill

Delivery cost of the Retreat

Additional cost / other cost (one-time total)

E.g. ad management fee, funnel build fee. Entered once, not per spot.

Expected lead-to-sale conversion rate

Starting out? Choose a lower conversion rate

Expected CPA (% of price)

Starting out? Choose a higher Cost Per Acquisition

Retreat start date

Ad campaign launch date

Funnel + email automation status

If every spot sells

Revenue
—

Delivery cost
—

Expected CPA
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Total marketing spend
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Leads required
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Profit
—

Structural Check (Can You Sell Out in Time?)

Days to retreat
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Days to promote (30 days before retreat)
—

Days until ad launch
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Daily ad spend needed
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Leads needed per day
—

Avg ROAS
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Profit return on ad spend

What this suggests

Questions the numbers can't answer

If a stranger encountered your brand today, would the proof they find match the price you're asking?

Has this audience seen enough of your brand to trust you at this price, or are they meeting you for the first time?

What does your ideal attendee need to believe before they say yes, and do you currently have the proof for it?