Paid Acquisition Reality Check
You want to grow with paid ads, but don't know where to start. This free tool reverse engineers your numbers, shows you what holds up — and what to fix first.
What kind of offer is this?
Pick the model that matches how you charge your customers.
Your numbers
$
member, student, subscriber, etc.$
$
per customer, per month$
tech, design, onboarding, etc.
of the leads your ads bring in, how many become paying customers. 1–5% is typical for cold traffic.
% of price you spend to win that customer. Higher-priced offers can afford a higher %.
Your numbers
$
$
how long each client pays / is enrolled
$
full-program cost per client$
fixed monthly costs (software, admin, etc.)
of the leads your ads bring in, how many become paying customers. 1–5% is typical for cold traffic.
% of price you spend to win that customer. Higher-priced offers can afford a higher %.
Your numbers
$
$
per attendee$
funnel, ads setup, etc.
of the leads your ads bring in, how many become paying customers. 1–5% is typical for cold traffic.
% of price you spend to win each attendee. Higher-priced spots can afford a higher %.
Manageable monthly lead capacity
2,000/mo assumes the funding, team, and infrastructure to sustain it.
Paid ads experience
If you've never run ads, we'll flag budgets that are risky to start with.
Your current position
Monthly revenue
—
Total delivery cost
—
Margin
—
Monthly profit
—
Where you want to go
Required active customers
—
Marketing budget needed
—
Leads needed
—
Months to achieve goal
—
Your current position
Monthly revenue
—
Monthly profit
—
Margin
—
Marketing spend
—
Where you want to go
Clients to hit target
—
Marketing budget needed
—
Leads needed
—
Months to achieve goal
—
Your current position
Full revenue
—
Total delivery cost
—
Profit
—
Margin
—
Where you want to go
Marketing budget needed
—
Leads needed
—
Break-even spots
—
ROAS
—
Does your pricing reflect the outcome you deliver, or the hours you put in?
If a stranger saw this offer today with no context, would the price feel justified by what they can verify?
Are you pricing for who you were one year ago, or who you are now?
This tool gives you a directional estimate, not a guarantee. Real results depend on your market, offer, and execution, and the figures here assume steady conversion without accounting for churn or referrals. It’s built to help you think, not to replace professional financial advice. If the numbers raise questions worth digging into, that’s exactly the kind of conversation worth having — feel free to reach out to Vishnu.